Refined Hook Concept
After hearing the feedback for my hook concepts, I summed up the scores and divided them by the number of entries to get the average of each. Here are the results:
Concept 1:
Group Score - 16.1
Individual Score - 15
Concept 2:
Group Score - 17
Individual Score - 16
Concept 3:
Group Score - 17.5
Individual Score - 17
Concept 4:
Group Score - 17.6
Individual Score - 18
Concept 5:
Group Score - 14
Individual Score - 12
Concept 6:
Group Score - 15.6
Individual Score - 14
This is the final ranking of the concepts based on the group feedback:
1st - Concept 4
2nd - Concept 3
3rd - Concept 2
4th - Concept 1
5th - Concept 6
6th - Concept 5
Based on my own personal opinion, here is an alternative ranking of the concepts:
1st - Concept 4
2nd - Concept 3
3rd - Concept 2
4th - Concept 1
5th - Concept 6
6th - Concept 5
With this in mind, I've decided to further elaborate and refine the fourth concept that I've come up with. Here are the inicial sketches:
Here is the inicial model that I've created using Rhino:
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